Putting the true brand in the driver's seat.

Rachel Harvest is an NYC-based registered dietitian, behavioral health specialist, personal coach and the founder of The Harvest Method, her proprietary method to better self-care.

After an extensive brand discovery, we determined that Rachel’s brand hierarchy was inverted.  The Harvest Method was the driver and Rachel’s personal brand was in the passenger seat. The strategy was to flip the hierarchy and put Rachel front and center with The Harvest Method being her flagship offering. This gave her brand personality and allowed for unlimited future product releases under the new parent brand.

For her new website, Rachel invested in a professional commercial photographer to capture her personality, beauty and soul. Luckily, this was completed just prior to the pandemic going into full effect. Being based in NYC, the epicentre of the pandemic in North America, Rachel went into full lockdown mode and focused on her rebrand and website, which allowed us to push through the project efficiently.